Super Bowl

More Than Football Attracts Viewers

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Are you hosting or are you attending a Super Bowl party later today. The game between the New England Patriots and the Los Angeles Rams offers football fans a match up of the old guard and the young guns. As with any season ending game, there are countless compelling story lines. The Super Bowl commercials have become a story in their own right. First Light host Brian O’Keefe talked with a University of Illinois Advertising professor about the phenomena of Super Bowl Commercials

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Attention On The Breaks In Tonight's Super Bowl

You may not remember who won the Super Bowl in 2010…but I bet you remember the Snickers commercial that had Betty White playing a pick-up football game that year. Even if you’re not interested in football…or Justin Timberlake’s half time show…advertisers hope to give you a smile or two. First Light host Brian O'Keefe talked with University of Illinois Advertising professor MicheLle Nelson about the ads