More Than Football Attracts Viewers

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Are you hosting or are you attending a Super Bowl party later today. The game between the New England Patriots and the Los Angeles Rams offers football fans a match up of the old guard and the young guns. As with any season ending game, there are countless compelling story lines. The Super Bowl commercials have become a story in their own right. First Light host Brian O’Keefe talked with a University of Illinois Advertising professor about the phenomena of Super Bowl Commercials

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